During CBC’s recently announced 2016-17 season preview, it was revealed that new commission DOT. will make its world premiere on the four-hour Kids’ CBC broadcast block this fall.
Based on the debut children’s book from bestselling author, digital lifestyle expert and entrepreneur Randi Zuckerberg (pictured), the 52 x 11-minute animated series comes with sizable expectations, especially in terms of Kids’ CBC’s ongoing multiplatform strategy, which Markle leads.
Targeting four- to seven-year-olds, the series explores the notion of screen-time awareness through the comedic adventures of a tech-savvy little girl, Dot, who loves her electronic devices, but learns she must balance digital time with physical playtime outdoors with her dog and friends.
According to senior director of children’s content, Martin Markle, there are high expectations for the Industrial Brothers series, produced in association with The Jim Henson Company. “It’s a great model for how parents at home can integrate technology into their own lives and the lives of their children,” he says. “We expect the show will be a big hit for us.”
Markle adds that following the TV launch, Kids’ CBC will release a mobile game app based on the series called Dotipedia. Currently in development, the app will incorporate how Dot searches the internet in the show. “When she searches the web it’s within a kid-safe zone, so we’re going to replicate that experience for real life kids using their ownDotipedia app,” he says.