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Saturday, February 14, 2015

"Doozers" Goes Global with New Licensing Deals

by Michelle Clancy

The Jim Henson Company has licensed to a number of global media partners "Doozers", the Parents Choice Gold Award-winning CG-animated pre-school series inspired by the characters from its classic series "Fraggle Rock".

Additionally, licensing agents have been appointed in key global markets. “Media platforms, home entertainment partners and licensees the world over recognise that the inventive, engaging characters and the modern innovative world that is Doozers resonates with children and their parents regardless of language or location,” explained Richard Goldsmith, EVP of global distribution and international consumer products at the company.

“The industry’s enthusiastic response to our program that encourages design thinking, inventing and creativity, validates our passion for this charming series.” Kicking off its roster of new agreements, the company has partnered in Europe with France Télévisions (France), RTVE for Clan (Spain), Dreamia (Portugal) and AMC Networks International for Canal Panda (Spain); and has also signed with German home video distribution company Polyband, who will distribute Doozers DVDs in German-language markets. In New Zealand, Doozers will air on TV New Zealand, and has been licensed to MediaCorp (Malaysia and Singapore) for its Okto Channel. In Israel, children’s channel HOP! will be the new home of Doozers, while in the Middle East, the series will be available on Radio Television Brunei and on Emirates Cable TV & Multimedia LLC’s E-Junior (UAE). Meanwhile, the company has appointed Biplano (France, Spain and Portugal), Active Merchandising International (Germany), Distefano Licensing (Italy), and The Fusion Agency (Australia) as licensing agencies.

Doozers, which debuted in April 2014 in the US as the first Hulu Original series for kids, first launched in the UK on Cartoonito, in Germany on Boomerang, in Italy on Boing, on Discovery Kids Latin America, Nick Jr. Australia and Cartoon Network Asia.

Original article can be found HERE

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