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Tuesday, July 08, 2014

Schweppes Australia use ‘Marketing Expert’ Jim Henson Puppets to Relaunch Cool Ridge

From mumbrella.com.au

Schweppes Australia has used Jim Henson puppets for its latest campaign to relaunch spring water brand Cool Ridge.

Created by BMF Melbourne, the ad sees Wombat and his team of “dedicated marketing experts” tackling the creation of a new slogan for the brand.

Bo Jakubenko, brand manager for Cool Ridge at Schweppes Australia, said: “There was an opportunity to break category moulds for marketing water in Australia, and that’s exactly what we’ve done with the launch of the new Cool Ridge campaign.
“BMF and Dogboy have provided a fresh perspective on advertising what is traditionally viewed as a fairly mundane category.”

The ad features the voice talents of Melbourne hipster satirist The Bedroom Philosopher and Adam Zwar, star of the Australian comedy series Wilfred. The puppets have been created in conjunction with Jim Henson’s Creature Workshop.

Running across TV, outdoor, point-of-sale and social media, the campaign will expand later in the year to promote new flavoured and lightly sparkling products.


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